Digital Marketing Social Media

Why Your Company Needs a YouTube Channel

Youtube sur ordinateur

In this day and age, YouTube is not just a video hosting site. It has become an Internet staple that offers immense potential for professional circles.

Don’t see the appeal of starting a YouTube channel for your company? We’ll give you a couple of reasons to change your mind.

Improve your SEO

Publishing videos on YouTube will improve your online visibility.  The platform offers companies tools such as tags to help you optimize your SEO. These tools will also direct users who find you on YouTube to your site where they can be transformed into potential clients. 

Get to Know Your Online Videos

Your presence on several platforms can reassure your visitors and give you the opportunity to get to know them better.  In this multimedia era, a video presentation will create a greater effect than a simple text.  And whatever you do, don’t forget to respond to the comments your audience writes


Expand your audience 

YouTube users may not be your usual customers, but who knows, your products or services might interest them.

Simple and free

Easy and free… These words are music to the ears, wouldn’t you say? And they’re true. Creating a YouTube channel and posting your videos is totally free.  It gives you the opportunity to advertise without any investment.  And what’s more, it’s even easier than it looks.  Today, all you need is a phone, an Internet connection and a little creativity.  No need to spend a bunch of money on professional equipment.

Handy Tips

You’ll probably want to add subtitles to your video, since people often watch these without sound.  You never know. Headphones break down fast.

Still not sure you’re ready to launch your channel? Here are a few stats. They’re our best bet for convincing you that your company must be on YouTube. As they say, the numbers speak for themselves.

  • According to Alexa, YouTube is the 3rd most visited website.
  • Every day, 1.5 billion users spend at least 1 hour watching YouTube videos.
  • Every minute, 400 hours of video content is uploaded to YouTube.
  • YouTube’s number of viewing hours increases by 50% every year.
  • The platform boasts 46 million users in France every month.

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