Digital Marketing Website Creation

It’s Time for Construction Companies to Make the Digital Leap


The digital revolution is here to stay. And though the construction industry seemed destined to lag behind, the sector has begun to make its mark on the web, led by a new generation of tech-savvy contractors.

Relying heavily on word-of-mouth referrals, construction businesses have historically been among the least likely to build a website or online presence. But COVID-19 has made it a digital world and the sector is catching up.

Take Canada as an example. After an early-pandemic lull, construction in the country is on the rebound. Government support for infrastructure and a sky-high demand for renovations has sent the industry on the road to a swift recovery. By 2024, the multi-billion-dollar industry is projected to grow by 8.5%.

With these promising prospects on the horizon, you might think that digital leap or not—sooner or later, the contracts will come pouring in. But although the economy is bouncing back, consumer trust has fallen. People are less likely to hire a company they’ve never heard of. Your brand image and e-reputation are more important than ever. So, if you haven’t done so already, you need to get your company online.

Beyond visibility and customer contact, digital solutions have a great deal to offer in terms of boosting productivity and reducing time-consuming admin tasks. And that’s just the beginning…

Call-to-tender and bidding platforms are now flooding the Internet. These sites list opportunities in the construction and home improvement market. As a construction service provider, you can pay to have access to these quote requests. Collaborative platforms offer another place where you can find work and stay on top of your market.

Like many sectors, the construction industry is experiencing what we call its Uberization—the commodification of services on a so-called “platform economy.” The phenomenon has led to soaring customer expectations, both in the residential and commercial sector. Good old-fashioned competence is no longer enough to stay competitive. The 2021 consumer lives in a modern, virtual world of instant, made-for-me gratification. This means that as a service provider, your needs have become more complex. You’re looking to:

  • Showcase your services online to boost your reputation and build client trust
  • Obtain fast requests for services
  • Create online quotes
  • Enhance your brand image with easy online customer reviews
  • Establish your competitive advantage and build your reputation as experts in the field

To help construction companies evolve with the changing times, online booking solutions are on the rise.

35% of appointments are booked outside of business hours. This means you need to be accessible 24/7.

If you’re ready to get started, Planner by Linkeo is fast and easy to install. Even if you don’t have a website, you can integrate the solution into your Facebook and Google My Business pages. With Planner, you save hours of time every day—no more endless phone calls and back-and-forth emails. Planner’s simple, intuitive platform lets customers book their appointments 24/7 from any device. It’s a game-changer. Fill your schedule day and night as you focus on what you do best.

Created by Entrepreneurs—for Entrepreneurs

Over the past 20 years, Linkeo has helped over 10 000 construction companies make their digital leap.

We’ve worked with professionals from all types of finishing trades—stone masons, carpenters, roofers, and more. Whatever your specialty, we can set you up with a slick new website, SEO campaigns, and ongoing community management. Choose from three packs, designed to match your goals and budget.

Get in touch and let’s get started.

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